Vaza

VaZa is an E-commerce platform for selling flower arrangements. The project involved creating a comprehensive e-commerce platform for selling flower arrangements, integrating with various flower shops across Israel. This project aimed to enhance brand awareness, improve user experience, and increase conversion rates through a uniquely designed website and robust admin system

Industry

Retail

Technologies

WordPress, PHP

Team Size

5 Specialists

Web App

Mobile App

#E-commerce Development

#CMS Integration

#User Experience Design

Upstep

Client

The

Upstep has been in business for over 20 years and has sold over 80k custom orthotics around the world. But an outdated website was preventing the company from increasing conversion rates and truly educating their target market about their products and services.  They also faced a hurdle in conveying the possibility of purchasing quality, affordable orthotics from an online store.

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I appreciate the collaborative approach, the commitment to meeting tight schedules, and the delivery of a solution that not only addressed the initial challenges but also positioned VaZa for future growth and success.

Itai Zifroni

Digital marketing manager

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A modern e-commerce platform, enabling seamless floral order management, enhanced UX, and full CMS control for local flower shop partners

Challenge

Balance a functional website launch with integrating the Contral system for data sync

Vision

An innovative e-commerce platform that meets the needs of users and provided extensive backend control

Summary

An outdated system that did not support efficient data synchronization or allow for flexible content management, limiting the ability to adjust products, promotions, and user interactions dynamically

Collaborative Problem-Solving

Worked with the client to identify challenges, develop solutions, and break them down into actionable tasks

Empowering CMS

Developed a Content Management System for the client to control and manage website content independently

Seamless User Experience (UX)

Designed a user-friendly experience that prioritizes user needs

Agile Development

Prioritized delivering a Minimum Viable Product (MVP) first and established a plan for ongoing monthly improvements