Upstep

Upstep is an eCommerce company that specializes in the design and manufacture of custom foot orthotics and foot care solutions. Upstep Everyday, are custom designed for daily activities, to relieve the foot pain, and enhance every type of shoe.

Industry

Healthcare

Technologies

Node.JS, Vue.JS, Nuxt.js

Team Size

5 specialists

Web App

Mobile App

#Integrations

#Frontend Development

#Backend Development

Upstep

Client

The

Upstep has been in business for over 20 years and has sold over 80k custom orthotics around the world. But an outdated website was preventing the company from increasing conversion rates and truly educating their target market about their products and services.  They also faced a hurdle in conveying the possibility of purchasing quality, affordable orthotics from an online store.

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PURPLE is an integral part of our vision. They are our six players in this game. Together we managed to reach our goals and beyond.

Doron Shaibe

Product manager, Upstep

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We built a user-friendly platform for ordering fully customized orthotic insoles online, from foot assessment to delivery and support

Challenge

The existing platform suffered from poor performance metrics, including slow Largest Contentful Paint (LCP) and Interaction to Next Paint (INP). These issues negatively impacted SEO and user experience. The root causes included bloated JavaScript bundles, excessive third-party content loading, and outdated legacy code such as jQuery.

Vision

The vision we had was to transform Upstep’s digital platform into a fast, responsive, and SEO-optimized experience. We aimed to eliminate technical bottlenecks, modernize the codebase, and deliver a streamlined, user-centric journey- from onboarding to product delivery.

Summary

We optimized and modernized Upstep’s custom orthotics platform to ensure high performance and scalability. The improvements included replacing legacy code, reducing JavaScript bundle size, implementing SSR enhancements, and streamlining resource loading - resulting in better SEO, faster load times, and an improved customer journey

Audit & Analysis

Identified bottlenecks in performance, SEO, and code structure

Refactoring & Modernization

Rewrote legacy components, removed jQuery, and reduced JS footprint

SSR Optimization

Enhanced rendering logic for faster above-the-fold content delivery

Deployment & Testing

Rolled out improvements with QA validation and ongoing monitoring