PURPLE is an integral part of our vision. They are our six players in this game. Together we managed to reach our goals and beyond.
The existing platform suffered from poor performance metrics, including slow Largest Contentful Paint (LCP) and Interaction to Next Paint (INP). These issues negatively impacted SEO and user experience. The root causes included bloated JavaScript bundles, excessive third-party content loading, and outdated legacy code such as jQuery.
The vision we had was to transform Upstep’s digital platform into a fast, responsive, and SEO-optimized experience. We aimed to eliminate technical bottlenecks, modernize the codebase, and deliver a streamlined, user-centric journey- from onboarding to product delivery.
We optimized and modernized Upstep’s custom orthotics platform to ensure high performance and scalability. The improvements included replacing legacy code, reducing JavaScript bundle size, implementing SSR enhancements, and streamlining resource loading - resulting in better SEO, faster load times, and an improved customer journey
Audit & Analysis
Identified bottlenecks in performance, SEO, and code structure
Refactoring & Modernization
Rewrote legacy components, removed jQuery, and reduced JS footprint
SSR Optimization
Enhanced rendering logic for faster above-the-fold content delivery
Deployment & Testing
Rolled out improvements with QA validation and ongoing monitoring
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