Qmarkets

This project involved a full redesign and development of Qmarkets’ website to enhance brand identity, improve performance, and deliver a more engaging user experience. PURPLE led the design, development, and project management efforts, creating a new visual language, custom page templates in multiple languages, and integrating tools like HubSpot. The result is a high-performing, user-friendly website that reflects Qmarkets’ innovative vision and supports efficient content management.

Industry

Tech

Technologies

WordPress, PHP

Team Size

5 specialists

Web App

Mobile App

#Web Redesign

#Innovation Management

#Development

Qmarkets

Intro The Client The Challenge & Vision Solution Related Projects

The Client

Qmarkets is an established leader in the field of innovation management technology, offering software solutions to enable enterprises around the world to manage and streamline their innovation activities

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What really sets them apart is the fact that they're driven by customer value

Ofir Platner

VP of Marketing at Qmarkets

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Our team partnered with Qmarkets, pinpointing their needs and crafting solutions for each challenge.

Challenge

The challenge involved enhancing the overall brand experience through a comprehensive redesign of the website. This encompassed a complete rebranding, including the creation of a new logo, color palette, iconography and fonts, the challenge involved the development of new imagery and micro-animations aimed at providing customers with an improved experience and a better understanding of the product functionality.

Vision

The client aims to create a new website that prioritizes performance, focusing on improving both mobile and desktop Lighthouse scores for enhanced speed and accessibility. Additionally, they seek a refreshed user interface that embodies innovation and effectively communicates the company's identity, fostering a compelling digital presence.

Summary

We worked with Qmarkets to identify their specific needs and come up with solutions for each of the individual challenges. Our team broke down each challenge into a specific task and assigned each to the right member.

01
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User Engagement & Brand Experience

Enhancing user engagement through an intuitive interface and a refreshed brand experience, including a complete website redesign with new visual elements that clearly reflect the brand’s identity and values.

02
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Workflow & Site Management

Streamlining daily work efficiency by optimizing workflows and providing full control over site content, page creation, and settings using ACF building blocks and the Administrator WP platform.

03

Forms & Integrations

Integrating HubSpot forms with customized CSS styling for key forms such as Demo Request, Contact Us, Email Newsletter Subscription, and Webinar/Event Registration.