Paneco

The Paneco project was a full-scale redevelopment of its eCommerce platform, focused on boosting conversion rates and enhancing user experience. We delivered end-to-end development across frontend, backend, and admin systems, introducing intuitive shopping flows, key third-party integrations, and a scalable infrastructure. The result was a more efficient, engaging, and customer-friendly platform.

Industry

Retail

Technologies

Ruby, Dynamic Yield

Team Size

3 Specialists

Web App

Mobile App

#Integrations

#eCommerce

#Ruby Development

Paneco

Intro The Client The Challenge & Vision Solution Related Projects

The Client

Paneco is a leading eCommerce company based in Singapore, specializing in the online sale of liqueurs. Renowned for their wide selection of premium spirits, wines, and other alcoholic beverages, Paneco is committed to providing customers with high-quality products at competitive prices. Their mission is to offer a convenient, reliable, and enjoyable online shopping experience, making it easier for customers to access their favorite drinks from the comfort of their homes. Through innovative solutions and a customer-centric approach, Paneco continues to set the standard for online liquor retail in Singapore.

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Revolutionizing the online liquor retail landscape by enhancing the customer experience and operational efficiency through innovative e-commerce solutions

Challenge

Paneco aimed to elevate their Ruby website and CMS with complex integrations and a custom e-commerce experience to boost conversions and market education. We collaborated to define requirements, enhance the Admin system for better control, and optimize e-commerce flows with unique features. This resulted in a custom, non-template website that significantly increased Paneco's conversion and retention rates, also improving product management.

Vision

The vision for the Paneco project was to transform their eCommerce platform into a leading online destination for purchasing liqueurs in Singapore, characterized by seamless user experience, high conversion rates, and strong market engagement. Our goal was to create a cutting-edge, custom-built website that went beyond generic eCommerce solutions, providing unique and intuitive shopping flows while empowering Paneco with advanced control and analytics capabilities.

Summary

Paneco's Ruby website and CMS underwent a significant upgrade, resulting in a unique e-commerce platform that led to a substantial increase in conversion and retention rates. The admin system and product management processes were also enhanced.

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Platform Upgrade

Paneco's existing Ruby website and CMS were significantly improved and upgraded

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Custom E-commerce Development

A custom e-commerce platform was developed, featuring unique flows, complex integrations, and advanced features like up-sales and cross-sales, without using generic e-commerce components