Camelliarts

The project, Camelliarts, is an e-commerce platform designed for selling jewelry. The platform integrates both third-party suppliers and in-house inventory. The development and design of the website include comprehensive features tailored for an optimal user experience, covering both desktop and mobile versions.
Industry
Retail
Technologies
PHP, WordPress Google Analytics Enhanced eCommerce, Salesforce
Team Size
3 Specialists
#WebsiteOptimization
#eCommerce
#CustomJewelry

Camelliarts

The Client

The client, Camelliarts, is an e-commerce business specializing in selling jewelry. They offer a wide range of products, including engagement rings, wedding rings, gemstone rings, and fine jewelry. Camelliarts integrates both third-party suppliers and in-house inventory to provide a diverse selection of high-quality jewelry pieces. The client aims to provide a seamless and personalized shopping experience through features like product customization, virtual appointments, and comprehensive product information. Camelliarts places a strong emphasis on customer care, offering flexible payment options, free shipping, and a 30-day return policy. They also focus on sustainability and ethical practices, promoting conflict-free diamonds and recycled gold. The client is dedicated to maintaining a strong online presence through active social media engagement and a regularly updated blog.

Our sales grew after a few months working with PURPLE, there is much more traffic and purchases in our website. The positive reactions from customers are unbelievable.

Maor Castro

Evolving Camelliarts' Online Presence for Enhanced Conversion

Challenge

During the development of the Camelliarts e-commerce platform, one significant challenge was ensuring seamless integration of product variations from third-party suppliers. This included managing dynamic inventory updates and ensuring accurate product display and customization options for users.

Vision

The vision for the Camelliarts e-commerce platform was to create a sophisticated, user-centric online shopping experience that seamlessly blends technology and personalization. Our goal was to develop a platform that not only showcases the beauty and quality of the jewelry but also provides an engaging, intuitive, and supportive journey for customers from browsing to purchase.

Summary

This project focused on transforming Camelliarts' existing WordPress website into a sophisticated e-commerce platform. The core objective was to boost conversion rates by implementing unique e-commerce flows, complex integrations, and an improved administrative system, moving beyond generic templates to better showcase their custom jewelry offerings and educate the market.

01

Initial Challenge Identification & Specification

Collaborated with Camelliarts to identify their needs and challenges, then created detailed specifications to address them

02

Admin System Enhancement

Improved the administrative backend to provide Camelliarts with greater control over the website and precise data analysis capabilities

03

Unique E-commerce Flow Development

Developed custom e-commerce functionalities, including up-sales, cross-sales, and unique product parameters, to create a more natural shopping experience and increase conversion and retention rates

04

Product Management & Roadmapping

Streamlined the product management process through managed sprints and roadmaps, aligning with Camelliarts' vision for continuous improvement

Are

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Are you ready to join our software playground?

Are

you

ready

to

join

our

software

playground?

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