The primary challenge was to create a platform that not only served as an online store but also as an informative resource for customers. The existing website lacked the tools to engage users effectively and provide personalized product recommendations, which was crucial for their business.
The solution involved developing a user-centric website that integrated e-commerce functionalities with various tools to engage users. The site was built on WordPress with WooCommerce, allowing for flexible content management and seamless integration with their existing CRM and analytics platforms.
End-to-End E-commerce Platform for Altman Supplements with Personalization & Integrations
Custom Website Development
Built a modern, responsive e-commerce platform using WordPress and WooCommerce tailored to Altman's branding and business goals
User Engagement Tools
Integrated interactive features such as personalized health calculators and questionnaires to enhance the shopping experience
Dynamic Content Management
Implemented a flexible CMS allowing the internal team to easily manage blog posts, product pages, and marketing banners
System Integrations
Connected the platform with CRM tools, analytics (GA & GTM), and email marketing systems to streamline operations and track performance